Diana here
Do you have a backlist?
Are you indie pubbed, traditional or both?
Are you using an automation sequence?
Feel like you should be making money and you aren’t?
I kept hearing there is money in the backlist but couldn’t
figure out what that meant. Of course, it means the more books you have the
more you sell right? But how did readers know about them? If you’re
traditionally published, you can link to your newsletter and website but that’s
it. You can’t add a chapter of another book that isn’t published by that
publisher.
But…
If you are building your newsletter list and you have an
automation sequence set up it doesn’t matter who publishes your books.
If you have a reader magnet—a free book, novella, short
story to give away to those who sign up for your newsletter you are on your way
to getting a fan for life.
For years I had a magnet but once a newsletter subscriber
downloaded the free book they only heard from me when I sent out a newsletter.
Now, they get the book and a series of emails well-spaced
out. Those emails ask questions about what they like to read, anything to get a
conversation going.
Then this is where the backlist makes money. You space these
out! Send an email about the next book in a series or a stand-alone book and
you tell them how you came up with the idea, something about the characters, or
maybe even photo of the setting that inspired you. Do this for every book in your
backlist.
I know this works because I use readerlinks.com to track the
links to those books so I can see who clicks. I don’t know if they buy that
book but since my sales are going up some books are being purchased. By using
readerlinks.com I can even track my traditionally published books and see if
they are getting any interest.
No comments:
Post a Comment